Overcoming the fear of marketing is a huge part of learning how to market yourself effectively. The next step is where the real work comes in.
Part of marketing yourself is what goes on underneath the surface. It’s not all about cold calling or advertising campaigns. A lot of it is about building your personal brand and building trust. A huge part of that is getting seen in all the right places.
Yes, we’re talking face to face but also about social media, blogs, email marketing, networking, giving interviews with other publications. These classic methods of putting your name out there are still solid tactics and should not be overlooked.
Sure, anyone can write a blog. But what separates successful marketers from everyone else is how they do it and how often.
Show up in these spaces consistently until you no longer need to introduce yourself. Become the expert, go-to person in your niche, the person who always has the answers.
Half your job is simply showing up and becoming a familiar face, but your main job is showing up armed with bucket loads of value.
Bring a strategy to social media
Head over to LinkedIn, jump onto Twitter, or load-up that Facebook group. But don’t just stand there.
I bet you have those connections that you instantly recognize, right? You know, those faces and names that pop up all the time, even if you’ve never talked before. You could have 1,000+ connections or followers and still recognize the same 2-3 people on there.
That’s because they consistently show up to the conversation, not just to mindlessly post their thoughts but to add value and insights.
These are the people who show up to push out content, ask questions, and engage with others on social networks every day. Spend some time analyzing their tactics and try to replicate them with your own personal flair.
Get quoted
Journalists and bloggers are always looking for quotes from experts. Getting your name and quote on a blog is a great way to share your expertise. It looks impressive and it’s something you can share with your social media audience.
Do some research on publications relevant to your niche and fire off a few emails to the editors. You might get rejected more than once, but keep at it, and refine your email techniques. Ramit has some fab advice on how to deal with rejection.
Don’t just ask for a one-off interview or guest post spot. Focus on developing relationships with people in your industry. Seek out publications, bloggers, and other editorial contacts to develop a long-lasting professional relationship.
Create great content
A great way to get your name out there and build credibility is to write great content. This could mean writing lots of high-quality LinkedIn posts, guest posting, or writing on your own blog posts. Or it could be all three.
Writing great content about your industry is a simple yet effective tactic to present yourself as an expert. This can go a long way in building trust and credibility.
Using these marketing strategies, while working on your selling confidence, are the foundations of marketing yourself successfully. Getting seen in all the right places and putting yourself out there will help you build a recognizable brand that people trust.
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